THE RUNWAY
...I bet you’re wondering how I got into fashion/pr? Doesn’t make sense, right?
Well, fashion was my true high school sweetheart…after all, that’s when I really started thinking about working in the industry (even though I was drawing clothes on the playground when I was a child). Back then; I would sneak to go visit my friend’s mother at her boutique down the street from school… But who knew, that later down the road I would get to realize that the fashion industry was not for the timid and weak…
I didn’t start on my first REAL inside track to the “industry” until my junior year of college. I was a rep for a few LA and NY fashion brands in a showroom at the Atlanta Apparel Mart. At first, I ABSOLUTELY hated the constant pressure of buyers wanting this and that, while also messing up the showroom…but I eventually got used to it after a while.
The next year, I quickly adapted to the fast pace industry and became a stylist assistant for a high-profile image development firm, which I still currently create look books and assist with editorial pulls for. I got the first taste of “tending” to A-list clients…and believe it or not, I can count on one hand how many times people TRIED to belittle me.
I soon became a workaholic and decided to ALSO currently take on a position as the senior PR assistant to an Atlanta-based pr agency that specializes in fashion, beauty, entertainment, and lifestyle. And since then, I have continued to master my craft in my own lane… As a rebel in heels, I am challenging the “fashion degree only” ideology and strategically making my way into the Garment District of NYC, even if I have to go through H*LL. …So watch and learn from my runway.
FOLLOW ME ON TWITTER @STYLE_SHARI
"Hard work and focus has taken me pretty far, my ability out numbers many...I did not wake up one day randomly and just decide to do this... this is who I am, and always will be."- Shari
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